74.12 — Graphic Design and Visual Communication Activities

This class includes: - activities of graphic designers - graphic design of web pages - activities of communication designers - activities specialised in the design of messages and information, taking into account the characteristics and needs of people, corporate objectives, market attractiveness and dissemination media - design and consulting in the content and external appearance of campaigns and communication content; conception and design of visual images (corporate design) and media of corporate communication; brand design and brand updating; determination of visual language (form, colour, typography of publications, didactic illustration of complex and abstract contexts)

This class excludes: - design of computer-produced graphics for animations, see 59.11 - designing the structure of web pages applying principles of software engineering, see 62.1 - web design in combination with programming of web pages, see 62.1