62.124 — Software Development Specialised for Applications in Creative Media, Immersive and Interactive Uses, Excluding Video Games

Software development specialised for applications in creative media, immersive and interactive uses, including: - software development for media production including sound, video, photo, text and graphic production and editing - immersive, interactive and experiential software, including integration with hardware - designing the structure and content of, and/or writing, modifying (including updates and patches), customising, testing and supporting of the computer code necessary to create and implement: • immersive and interactive technologies software for virtual reality, augmented reality, mixed reality, and haptics • software development for interactive digital environments and real time media creation • software development for motion capture • software development for spatial audio and immersive sound modelling A key component output of the software is visual, audio and audiovisual content with which the user interacts. The software can be published across any format, such as the internet and mobile phones or used in specific technology applications such as virtual reality headsets.

This subclass excludes: - publishing of software or gaming on demand services, cloud-based software and gaming applications, see 58.2 - development of software associated with publishing, see 58.2 - translation or adaptation of non-customised software for a particular market on own account, see 58.29 - video effects for film, TV programmes, advertisements or experiential installations, see 59.12/1 - operation of online gaming and video game sites, independent of publishing the games or video games software, see 60.39 - development of video games, video game software and video game software tools, see 62.11 - general purpose software for use across businesses regardless of sector, such as productivity software, see 62.13