73.11 — Activities of Advertising Agencies

This class includes: - provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, advertising strategy, creative development, production and execution of advertising materials through media - planning, designing, organising and managing advertising and marketing campaigns across media channels - conceptual development and creation of advertising messages and brand communications - placing advertisements in the media and coordinating media advertising campaigns for clients - managing the course of advertising campaigns, including: • programmatic media buying • automated campaign optimisation • performance data management and analysis activities - delivery of advertising services using digital, automated, or platform - based systems - creation and realisation of advertising campaigns, including: • creating and placing advertising across: print such as newspapers and periodicals; television, radio; digital; and other media • planning and managing social media marketing campaigns and influencer marketing • creation and placement of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, vehicle advertising) • aerial advertising • distribution or delivery of advertising material or samples • design of stands and other display structures and sites - conducting marketing campaigns and other advertising services, including: • promotion of products and services • merchandising • point-of-sale marketing • direct mail advertising • marketing and advertising consulting services related to campaign development and delivery

This class excludes: - manufacturing of advertising material, see section C depending on the type of material - manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material - installation of stands for fairs and exhibitions, see 43.32 - publishing of advertising material on own account, see 58.19 - production of commercial messages for television and film, see 59.11 - production of commercial product videos (including production of videos for social networks), see 59.11 - publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11 - production of commercial messages for radio, see 59.2 - content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39 - development of software specialised for applications in advertising, see 62.12/7 - provision of computing infrastructure, data processing and hosting, see 63.10 - media representation services primarily involving the sale or resale of advertising space on behalf of media owners, see 73.12. - market research and public opinion polling, see 73.20 - advertising photography, see 74.20 - postal and mailing activities, see 82.10 - convention and trade show organisers, see 82.30 - advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity