62.127 — Software Development Specialised for Applications in Advertising

This subclass includes the development, production, and documentation of software for: - the delivery of digital advertising - integrated digital advertising technology tools such as Ad servers, Demand-side platforms (DSPs), Supply- Side Platforms (SSPs), ad exchanges and audience data platforms enabling the automated creation, delivery, trading, targeting, measurement or optimisation of advertising - the measurement, attribution and optimisation of digital advertising performance

This subclass excludes: - publishing of advertising software products, see 58.29 - activities by which the primary income is generated using and applying advertising software tools, see division 73 - activities of advertising agencies, including in which software platforms are used to provide advertising services, media planning, media buying and campaign management services (including automated campaign optimisation), see 73.11 - activities of media representation services, including in which software platforms are used to automate the sale of advertising space, see 73.12