70.203 — Marketing Management Consulting Activities

This subclass includes: - advisory, guidance and operational assistance services concerning the marketing strategy and marketing operation of an organisation. Marketing management consulting assignments may deal with one or a combination of the following: • analysis and formulation of a marketing strategy • formulation of customer service programmes, pricing, advertising and distribution channels • sales management and sales staff training • organisation of marketing channels (sale to wholesalers or directly to retailers, direct mail, franchise etc.), package design and other matters related to the marketing strategy and operations of an organisation

This subclass excludes: - advertising services, see 73.11 - public relations and communication services, see 73.30